The global pandemic has had a resounding impact on the $1.5 trillion worldwide event industry, which is far from restored to normal for the immediate future.
And yet experts are already divided in their opinion when it comes to predicting what the future holds for events. Though nothing more than speculation right now, trends and forecasts for the coming few months speak of the events industry’s impressive adaptability and resilience.
The year 2020 saw an unprecedented boost to virtual events, with more and more organizations embracing virtual benefits in the face of social distancing and lockdown norms within cities, countries, and regions. Where few companies were already striving towards digitisation and remote working, the pandemic necessitated a swifter and heavier dependence on technology like never before.
Now, with the second wave receding and the population steadily advancing towards immunisation against the deadly virus, questions arise as to how the industry will shape up. What will event trends be in 2022? The answer? Virtual events are here to stay, whether on their own or as hybrid combinations. But other significant trends are waiting to emerge.