Host a networking event.
There are always businesses looking for new event spaces. Reach out to some of the local networking groups and offer your space as an alternative. Add some incentives to the mix like drinks and equipment etc. Target attracting more networking events to your venue is that the members of networking groups may be looking for venues themselves for other events or work function.
Start your own networking event. It could be a particular targeted industry like retail, manufacturing, or hospitality. Maybe even organise a networking night with your suppliers and event planners.
Market your venue on relevant online platforms such as venuefinder.nz to reach your targeted audience. The key here is to get eyeballs on your venue. You need to plant the idea in their minds for them to book an event space.
Partner with Suppliers
If you have some popular industry suppliers that you work with on a regular basis, partner up with them. Co-host an event or combine forces to put together a great deal or package for event planners. You could partner up with a beverage company and they can co-sponsor the event by supplying their beverage which gives them additional exposure through the event.
Hold an Open Day
Hold an open day for event planners and suppliers. Think about the end game here and the type of events you want to host. Then invite the suppliers that work with those clients – whether it’s weddings, businesses, local charities or corporate.
Invite them to an open day where you can showcase your venue and all the facilities. Make sure to follow up on the open day by sending an email in the next day or two showcasing your Venue Function Packages.
Get your venue listed on Event Directories
Make sure you get a profile of your venue listed on Getting listed on relevant business directories is super important from an SEO/search perspective. It has huge potential to drive quality traffic to your website. It also catches the attention of corporate event planners and customers alike. Use keywords to describe your venue, example Conferences and Events, Function Spaces and relevant event keywords like Wedding Venue or Corporate Events Venue Hire. www.venuefinder.nz – this is an exceptional directory that can market your venue in from of both corporate, wedding and all types of events and function all from one platform.