Building community is one of the most crucial success factors when hosting virtual and hybrid events. In the past, this was quickly done as event-goers can simply rely on physical interaction and networking opportunities at physical events. However, in the new normal, building a genuine connection is challenging to be done digitally. Thus, personalisation in virtual and hybrid events is critical.
Personalised events will help build niche communities with more “intimate” and shareable experiences. Businesses and event organisers must ensure that their virtual and hybrid events are interactive, valuable to attendees, and not just a “one-time event.”
To do this right, prepare by finding ways to build extended experiences like online networking and learning opportunities that cater to different community interests. Develop avenues for attendees, speakers, and exhibitors to interact through live-streaming sessions, online apps, or social media groups.
How should you host physical events today?
When hosting physical events today, consider hosting your event in multiple venues to attract more attendees and ensure that your event follows social distancing measures in your country. Prepare to layout your event space and make sure your entrance can accommodate health screening areas equipped with thermal scanners.